Dotgom - Digital UX/UI Designer


Selected work of UX/UI Designer Mike Gomnam.

Currently Interaction Designer (UX) for one of the UK's largest online retailer's Shop Direct Group. Previously Brand Experience Designer at JD Sports Fashion.

I am an ambitious creative with a keen eye for detail and a passion for creating a better user experience across everything digital, with a passion for mobile.

If you'd like to get in touch drop me an email at


12th November, 2012

Shop Direct mobile

My main role is to create a better user experience across everything mobile for brands Very, Littlewoods, and Isme. Enhancing the UI making our on rails site a more app like and enriched experience, from wireframes to hi-fi design's.


22nd August, 2012

Mobile First Strategy

My main focus at Shop Direct is mobile, and working within the User Experience team our focus is to get the business thinking 'mobile first' by engaging stakeholders in the improvements we are making to our mobile experience.


18th June, 2012

Pastures New

So after nearly 3 years at JD I felt the time right to move on in the E-Com world have taken the role of UX/UI Designer, focusing on all things mobile at Shop Direct Group, the UK's largest online and at home shopping retailer.


12th November, 2011

JD Product Page

I was tasked to re-design the JD product page to help increase conversion. This involved improving the product viewer, social sharing options, size availability, and cross sell items on the most viewed page on the site.


22nd October, 2011

JD Homepage

Working as part of a duo re-designing the JD homepage we created a new style for the business online. Pushing exclusive products to drive sales, we also designed the department pages and incorporated extra top navigational options.


3rd October, 2011

My Instagram

Every Hipsters favourite iPhone App Instagram!! Follow my snaps if you like here, although a foggy golf course is about as exciting as it gets!


20th September, 2011

Check my Tumblr

Only recently decided to start throwing stuff on a blog Things DotGom Found , not sure why.. mainly for inspiration but as it turns out it's just full of scantily clad women and the occasional video.


16th September, 2011

FOM London 2011

Looking at mobile sites and apps more and more of late I managed to get a ticket to the Future of Mobile conference in London where I got to network and hear from some people at the forefront of mobile.


2nd September, 2011

JD Projects

Been pretty busy of late working on lots of different E-Commerce projects at JD. Keep an eye out for new homepage, product page, quick-view, and check-out designs coming soon.


19th May, 2011

Size? Mobile Site

First job back from FOWD was to design the Size? mobile site. I wanted to mimic the desktop version and give a really good user experience to the growing number of m-Commerce consumers.


17-18th May, 2011

FOWD London 2011

I've been lucky enough to be given a 2 day pass for the Future of Web Design conference this year for the first time, where I'll be able to rub shoulders with some of the best in the business...


21st April, 2011

Scotts Mobile Site

Designing for mobile has become an increasing interest of mine and I was asked to design the m-commerce site for scotts to fall in line with their site re-design and new brand image.


18th March, 2011

Size? Site Launch

After offering a second pair of eyes on the some early designs of the new site I took up a role re-skinning the size? store blogs and designing and building a new Our Stores page...


26th February, 2011

Scotts Homepage Re-Design

One of my tasks was to design a short term solution to the scotts homepage for it's move to a new back-end spine system making the homepage more interactive and intuitive...


22nd February, 2011

Foot Patrol Re-Design

I was tasked to re-design the exclusive London sneaker boutique's WordPress blog. I worked with our new developer to incorporate a photo feed to display latest products using facebook's Api.


19th January, 2011

BANK Fashion Product Page

I was tasked to re-design the BANK product page to make delivery and returns info prominent around the add to bag area and also push recommended items higher up the page.


28th December, 2010

No More Winter Blues

I was lucky enough to escape all the snow in the UK over New Year's and do a bit of traveling around Goa and Southern India. If only you could get a beach hut, a curry and a few beers for 8 quid a night in Manchester!


16th December, 2010

Scotts Mailers

One of my tasks was to design and build the mailers for Scotts which were sent out weekly informing customers of latest trends, products and offers usually highlighting a major brand.